Whether you work in private practice or for a group, it is essential to stand out as a physician. How do you consistently attract and retain great patients that value your brilliance? How do you gain the trust of your peers? By building Brand You. Most us think of a brand as a product (Apple) or a service (FedEx), but savvy physicians think of themselves as a brand. An authentic personal brand is the epicenter from which all marketing and career development activity should reverberate.

YOU’LL LEARN:

1)  How to identify your core genius (your unique contribution to the world).

2)  To develop your brand positioning (why patients will be drawn to you).

3) How to build brand awareness, trust and a tribe using social media tools like blogs, Facebook, Linked-in, YouTube, and Twitter.

Note: Physicians, office managers and administrators are invited to attend.

Tuition includes a lite lunch!

Your Instructor:

David Lecours has nearly 20 years of brand expertise. From his marketing position at Reebok, to his current job as Creative Director at LecoursDesign, he has worked on hundreds of great brands. Leading training seminars allows David to share his expertise. As a catalyst for positive change, David is a professional speaker, writer and designer. He also loves yoga and surfing in his hometown of Encinitas, CA.